[Compensation] CA$90,000 - CA$120,000
[Vacation] 3 weeks
[Benefits] Medical, Dental & Vision – 80% coverage
[Reports To] Director, MarTech & Automation
[Role Type] Full-time, Permanent
Company Summary
Super Patch is a global health and wellness company focused on delivering innovative, drug-free solutions designed to support everyday performance and well-being. The company develops and markets wearable patch products that aid with issues such as mobility, pain, energy, sleep, and overall wellness, offering a drug-free, non-invasive alternative to traditional approaches. These products are designed for simplicity, ease of use, and seamless integration into daily routines.
Super Patch operates across multiple international markets, including North America and Europe, with a growing direct-to-consumer e-commerce presence and an expanding partner network. The business is focused on scaling through digital innovation, improving customer experience, and leveraging data-driven marketing to drive growth.
Role Summary
You'll own our Shopify-based storefronts end to end: building, measuring, and improving conversions. That means evaluating and shipping landing pages from Figma, keeping Meta, GA4 and GTM data clean, running merchandising and promo changes, and running a steady test-and-learn program against conversion rate (CVR) and average order value (AOV).
This is a hands-on role for someone who finds problems before they become tickets, fixes them, and checks that the fix worked. The role requires proactive, often self-initiated, identification of problems and opportunities, recommending solutions, executing them and validating that changes perform correctly after launch.
Reports to Director, MarTech & Automation, who will provide hands-on oversight of execution and stack training.
Key Responsibilities
Build and run the storefront
- Maintain and improve the Shopify theme (Liquid, HTML/CSS, JavaScript) through a GitHub-based workflow.
- Ensure technical and on-page SEO keep exceeding the industry defaults.
- Take Figma designs and briefs through build, QA and launch: landing pages, PDPs, collections and promo pages.
- Manage Shopify apps, bundles and subscriptions, including migrations such as moving bundle SKUs to a Recharge-compatible setup.
- QA key journeys across browsers and devices; catch issues like overselling or checkout bugs before customers do.
Keep the data trustworthy
- Own the marketing trackers, incl. Meta Pixel, Meta Conversions API (CAPI), GA4 and Google Tag Manager.
- Ensure core events (ViewContent, AddToCart, Purchase) fire accurately, and diagnose deduplication, event-ID mismatches and missing events.
- Identify and fix data flow gaps in the customer journey and enrich the customer behaviour analytics.
Grow conversion and AOV
- Audit the funnel for leaks and run a structured test program: hypothesis, variant, A/B or offer test, readout, rollout.
- Track traffic, CVR, AOV and revenue to explain why campaigns and experiences win or lose.
- Watch competitor sites and promo mechanics for ideas worth testing.
Run merchandising and launches
- Execute product and promo changes: OOS swaps, SKU substitutions, gift-with-purchase thresholds, cross-sells, upsells and cart updates.
- Turn new product launches into the full site experience: PDPs, collections, navigation and landing pages.
Work across the team
- Partner with marketing, creative, paid media, operations and developers to ship campaigns accurately and on time.
- Use AI-assisted tools such as Claude Code to move faster without lowering QA standards.
Candidate Profile
- 5+ years in e-commerce development or technical e-commerce roles, with hands-on Shopify theme work (Liquid, HTML/CSS, JavaScript).
- Working knowledge of Meta Pixel and CAPI, GA4 and GTM, including debugging event deduplication and missing events.
- A track record of running A/B or offer tests and turning results into shipped changes.
- Comfort in evaluating Figma prototypes before moving to production pipelines.
- Knowledge of Git and GitHub.
- Clear written communication and the judgment to prioritize across several teams on your own.
Bonus points if you have:
- Experience with Shopify headless or edge setups (e.g. Cloudflare Workers) for landing pages.
- Email and SMS platform experience (e.g. Klaviyo) and how it ties into on-site behaviour.
- Server-side tagging or a CAPI gateway.
- Experience running on-site experiments with a testing tool or theme-level splits.
- Health, wellness or DTC subscription brand background.
- Using AI coding tools like Claude Code in a real workflow.
Success Criteria
- Measurably improved customer acquisition process and performance through journey optimization and conversion rates.
- Product and campaign launches become stress-free and seamless.
- Increased confidence in marketing data that drives executive decisions.
